Mission Critical Water Virtual Summit 2011 ON DEMAND NOW - Click here to enter
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Water is a strategic resource for most global businesses, and increasing water scarcity represents a real near-term risk. The risks companies are facing are: business continuity, license to operate and reputational risks from increasing water scarcity.
The reasons for these risks are straightforward. A growing population and increasing economic activity, coupled with declining water quality in many regions, have resulted in increased competition for water in the public and private sectors. While the term “water scarcity” is frequently heard, we are more specifically experiencing greater competition for water. The amount of fresh and accessible water is static; we do not create new water or “use up” existing supplies. Instead we are placing greater demands on an irreplaceable natural resource.
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